Help Me Fly
Childline TVC
Duration : 30 seconds
Technique/Format : Stop motion animation
Broadcast : Pogo, Cartoon Network, HBO, Warner Brothers, Nickelodeon
Concept & Script : Himali Kapil, Kunal Sen & Umang Bhattacharyya
Direction and Camera : Umang Bhattacharyya & Kunal Sen
Animation : Kunal Sen
This TVC is part of the HELP ME FLY campaign that was created for Childline India Foundation. Childline wanted a tvc to solicit donations, that would express that they weren’t merely a telephone line for children, but a group that is involved in larger aspects of child rights for underprivileged children; a tvc which would move away from the clutter of ‘ngo ads’.And so, HELP ME FLY was born.Using stop-motion animation, it tells a magical story of a little boy’s adventure. There's no playing on sympathy, no guilt, no pleading. Just a joyous exuberance that is childhood, where anything is possible.
