The ITC Story - Skilling & Vocational Training
Client - ITC
Duration- 5 min 16 sec
Online Campaign
Producer, Director & Director of Photography : Umang Bhattacharyya
Script & Voice over : Shabani Hassanwalia
Editor : Samarth Dixit
Music : Abhishek Mathur & Gaurav Chintamani
2nd Camera : Anurag Dasgupta
Location sound : Shailendra Singh
Colour grading : Srikanth Kobathu
Post production manager : Pulkita Parsai
Summary : Every year, around 15 million young boys and girls enter India's workforce - yet the country faces a huge skills gap. As of 2018, there were 31 million unemployed Indians. A major reason is a lack of access to quality training in marketable skills. Khusro, 26, is one such youth from small town India, and the protagonist of this film. With a head full of hope and heart full of dreams, he found himself defeated by a social reality that he didn’t create. Along with, Dharmendra, Saurabh and Sarita, Khusro tells a story of how their life began to change, when they found themselves at a Skill and Vocational Training initiative run by ITC – that skills them up, and gets them their first jobs. We witness the protagonists get ready for employment, find confidence, and shape themselves while dreaming new dreams in this new, volatile India.